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LUPOMAX® is a new concentrated pellet that is consistent, efficient, and optimized for hop flavor. LUPOMAX® has less vegetative matter compared to regular hop pellets so you get hop flavors that are bigger, bolder, and brighter! Less vegetative matter means less beer loss, less solid waste, and more beer to enjoy. LUPOMAX® is variety and crop year specific and made with premium lots that are selected to deliver consistent true-to-type flavor year over year.